The global Brown Rice Market was valued at 8.7 billion in 2022 and it is anticipated to grow up to USD 12.5 billion by 2032, at a CAGR of 3.7% during the forecast period.

Brown rice is whole-grain rice whose inedible outer hull has been removed. White rice is also the same grain but has the bran layer, the hull, and cereal germ removed. Brown rice comprises carb-rice endosperm as-well-as fibrous bran that is good for your health. With copious fibre content with a lot of vitamins and minerals, brown rice also facilitates weight loss. Brown rice gets its color, flavor and texture from the bran layers that remain on the rice when it goes through the hulling process. It’s milled for less time than white rice, which is why it retains the bran layers and is known for being a healthy source of fiber and for its chewy texture and nut-like flavor.

View The Full Report Here -  https://www.globalinsightservices.com/reports/brown-rice-market

Analysis Coverage    Market Forecast, Competitive Landscape, Drivers, Trends, Restraints, Opportunities, Value-Chain, PESTLE, Key Events and Developments

Market Trends and Drivers

The brown rice industry is being pushed by rising demand for high-fiber foods that help treat several chronic conditions and enhance gut health. B1, B3, and B6 vitamins, phosphorus, manganese, and iron are all present in this product. Large producers have made investments in these rice products and are reaping the rewards of the rising demand for functional foods high in fiber. Since fiber helps control blood sugar levels, research has shown that this particular rice type is linked to weight reduction. All retail outlets are now seeing an increase in the popularity of this method of quickening weight reduction. The consumption of organic thin brown rice has increased as a result of the trend toward organic food and the belief that such goods are safer.

Request Sample Link : https://www.globalinsightservices.com/request-sample/?id=GIS21613

Market Restraints and Challenges

Rice price fluctuation greatly hinders global brown rice market growth since the price of thin brown rice is heavily reliant on the price of white rice. The world’s second-most popular grain is rice. In many nations, it is a common food. It is mostly made in Asia and South Asia and traded all over the world. During the past ten years, countries in Europe and North America have contributed much more to global rice imports. Yet, due to its reliance on the weather, its price is extremely unpredictable. Thus, the volatility in the price of rice is expected to restraints the market growth.

Global Brown Rice Market Segmental Overview

The report analyses the global Brown Rice Market based on Nature, length, type, Distribution Channel, and Region.

Global Brown Rice Market by Nature

Based on the nature, the Brown Rice market is divided into conventional, and organic. Throughout the time period covered by the projection, the organic market sector is showing the largest CAGR growth. The demand for organic rice is growing as more people become aware of the benefits of eating healthier food and understand that environmentally sustainable techniques result in foods that are healthier and more nutrient-dense for consumers to consume. Brown rice that is organic is an excellent food choice because it is low in calories while providing a wealth of healthful components such as fibre, phytochemicals, and essential minerals. Moreover, to promoting proper weight control and digestive health, consumption of whole grains is associated with a reduced risk of developing cardiovascular disease as well as certain types of cancer. The majority of consumer interest in rice is concentrated in Northwest Europe due to the preeminent position that the United Kingdom plays in rice production and the absence of traditional usage. While there is a growing need for nutritious foods that are produced sustainably, brown rice that has labels indicating that it is organic and fair trade has more potential buyers.

Global Brown Rice Market by Length

By length, the industry is bifurcated into Short Grain Brown Rice, Medium Grain Brown Rice, and Long Grain Brown Rice. During the course of the projection period, it is anticipated that the long-grain brown rice subsegment will have the majority share of the market. Long grain has a bigger market share across the world as a direct result of the rising consumption of this product. Long grains are becoming more and more popular for parties, pilafs, sautés, and other dishes because they stay solid, plump, and unnoticeable after cooking. They require a longer period of cooking time compared to other types of dishes. Rice with long dark grains will only grow well in warm, nutrient-dense soil. The soil temperature should also be high. Even though rice is grown in every corner of the world, the most productive areas for cultivating long-grain rice are China, the United States, Thailand, and South America. This is because the climate in these areas is particularly conducive to the growth of the crop.

Global Brown Rice Market by Type

Based on type, the industry is categorized into Sweet Brown Rice, and Brown Basmati Rice. It is anticipated that the segment of brown basmati rice will hold the biggest market share throughout the timeframe of the forecast. Its principal applications in food products, as well as the shift in people’s tastes towards eating outside food rather than a diet full of nutrient-dense meals, are to blame for the expansion of this market segment. Brown basmati rice is widely regarded as one of the best varieties of rice in the world. This is mostly due to the fact that it has a relatively low GI and a high fibre content. Consuming heart-healthy grains, such as brown basmati rice, and eating a nutrient-dense diet have been linked to a lower risk of developing cardiovascular disease. The Food and Agriculture Organization of the United Nations (FAO) reports that brown basmati rice delivers around 20% more fibre than other types of brown rice and more than the white version, which is contributing to the expansion of this market segment.

Global Brown Rice Market by Distribution Channel

Based on distribution channel, the Brown Rice market is divided into Supermarkets/Hypermarkets, Grocery Stores, Department Stores, and Online Retailers. The super stores distribution channel segment will account for a major chunk of the market between 2023 and 2032, as these settings offer an ease of product availability. There has been growing focus of major players including Walmart and Fairway on increasing the number of stores for purchasing brown rice due to the surging local demand. Increasing preference mainly among the urban and semi urban population will drive the market growth.

Geographical Analysis of Global Brown Rice Market

Region-wise, it is studied across North America, Europe, Asia Pacific, and the Rest of the World. The North America is likely to emerge as a prominent revenue source for the brown rice market owing to the increasing levels of health consciousness among consumers. The rapidly expanding obese population and the rising income levels in the region will also influence the market growth. According to the OAC (Obesity Action Coalition), around 93 million people are affected by obesity in the U.S.

Sweet rice is consumed in South East Asian countries and is fatty in content. Long grain becomes firm and offers a fluffy texture. Medium grain offers a sweet and nutty flavor and retains its tenderness in cooking. Short grain is up for a sweeter taste and lends itself to a chewable and denser texture. Asia Pacific is the most dominant player in the rice-producing field with Thailand remaining the topmost exporter of brown rice followed by Vietnam and India. The brown rice market is fragmented in nature with significance accounting for only the top 10 countries contributing to 50% of global rice imports.

Major Players in the Global Brown Rice Market

Market players are focusing on strategic collaborations to enhance their product offerings. Some prominent participants in the global Brown Rice market include Amira Nature Foods Ltd (UAE), Daawat (India), Grain Millers, Inc. (US), Kohinoor Foods Ltd. (India), Lundberg Family Farms (US), Riviana Foods Inc. (US), SunFoods, LLC (Hinode) (US), T.K. Ricemill and Ash (Thailand), Taj Mahal Basmati Rice (India), and Tamaki Rice Corporation (Japan). among others.

COVID-19 Impact:

The worldwide outbreak of covid 19 has led to serious implications in all the economic sectors. The covid 19 outbreak in all over the globe has created medical emergency due to which the demand for food items, hygiene products and medical product market are growing. In the covid 19 scenario people are more inclined toward consuming safe, reliable and healthy foods. Therefore, covid 19 has increased the sales of traditional, healthy and staple food items as a result demand for rice has been increased. The frozen non-veg food, fruits& vegetables, eggs, pulses, flour and whole grains are experiencing growth in the covid 19 scenario. However, packaged and processed foods, coffee, pastries, milkshakes, sweets, chocolates, cheese and other bakery products have experienced a decline in its sale. The lockdown scenario in various countries has hampered the production and supply chain of the brown rice products. Moreover, demand for brown rice in packaged & processed food industry and dietary supplement industry has been decline due to lockdown. The consumer buying behavior may change permanently post covid 19. Companies have to build robust sales plan for recovery. They might have to adopt e-commerce platform and omnichannel in their supply chain..

Recent Developments:

In April 2022, Riviana Foods unveiled Success Rice packaging, a new look for its brand’s hero products, including Brown Rice, Quinoa, and Basmati Rice among others.

In April 2022, LT Foods Launched Daawat Biryani Kit in Three Regional Variants for consumer to cook authentic biryani at home with utmost convince.